Armstrong wanted to renovate an existing display area, located inside their Avenues building, into a new client showroom. The goal was to create ways to thoughtfully display hundreds of flooring samples in an organized manner within a small space.
Custom sliding display panels and horizontal pull-out drawers hold and showcase flooring samples. Three vignette areas highlight Armstrong’s major market segments: retail, healthcare, and education. Each is easily updated, as new products are introduced, without disturbing the existing flooring of the showroom.
Finally, a black and white color palette is a neutral backdrop—bringing to life the flooring colors, finishes, and patterns it showcases.